Promoting Your Kindle Book with a Giveaway on Amazon

Promoting Your Kindle Book with a Giveaway on Amazon

When we published “The Great PJ Elf Chase” through CreateSpace, they encouraged us to put our book into digital form as well as paperback form, so we could sell it  electronically on Amazon. We thought that was a good idea, so we joined the KDP (Kindle Direct Publishing) program. We have taken Amazon up on the opportunity to offer our kindle book to readers for free for a limited time. Our promotion starts today and ends on Thursday, November 20th….so grab a free kindle-version of “The Great PJ Elf Chase” for the little ones in your lives by visiting our kindle book page on Amazon!

We’re hoping this promotion will boost sales of our paperback and hardcover books, as well. Maybe it’s something you’d like to try with your own book.

Why You Should Do a Giveaway Promotion

A giveaway is a means of letting readers become familiar with the works of authors, especially unfamiliar writers. If customers like what they read, hopefully, they will go on to buy other products, such as the paperback or hardcover versions of your book…or even past and future books. If you give readers a sample of what you’ve written, they just might want more.

How It Works

If your book is enrolled in Amazon’s KDP Select program, you can offer it free to readers for 5 days during a 90-day enrollment period. You choose the days to run your free promotion — either one at a time or for multiple, consecutive days. If you want your promotion to begin on a given day, the latest you can set it up is the day before the promotion starts. Unused days will not roll over to the next enrollment period.

What Amazon Gets Out of It

Amazon hopes to lure people to their e-reader devices, thus increasing their own sales. They don’t make any money from the free kindle sale of your book.

How it Affects Your Amazon Sales Rank

You will not earn royalties from your promotion, but you will likely increase your sales ranking on Amazon. Their Best Seller lists are divided into the top 100 paid and the top 100 free. During your promotion, you’ll be ranked on the free bestsellers’ list. When the promotion ends, within a matter of hours, your book enters the paid best-seller ranking, and this helps to get your title out to the public.

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