Promoting Your Kindle Book with a Giveaway on Amazon

Promoting Your Kindle Book with a Giveaway on Amazon

When we published “The Great PJ Elf Chase” through CreateSpace, they encouraged us to put our book into digital form as well as paperback form, so we could sell it  electronically on Amazon. We thought that was a good idea, so we joined the KDP (Kindle Direct Publishing) program. We have taken Amazon up on the opportunity to offer our kindle book to readers for free for a limited time. Our promotion starts today and ends on Thursday, November 20th….so grab a free kindle-version of “The Great PJ Elf Chase” for the little ones in your lives by visiting our kindle book page on Amazon!

We’re hoping this promotion will boost sales of our paperback and hardcover books, as well. Maybe it’s something you’d like to try with your own book.

Why You Should Do a Giveaway Promotion

A giveaway is a means of letting readers become familiar with the works of authors, especially unfamiliar writers. If customers like what they read, hopefully, they will go on to buy other products, such as the paperback or hardcover versions of your book…or even past and future books. If you give readers a sample of what you’ve written, they just might want more.

How It Works

If your book is enrolled in Amazon’s KDP Select program, you can offer it free to readers for 5 days during a 90-day enrollment period. You choose the days to run your free promotion — either one at a time or for multiple, consecutive days. If you want your promotion to begin on a given day, the latest you can set it up is the day before the promotion starts. Unused days will not roll over to the next enrollment period.

What Amazon Gets Out of It

Amazon hopes to lure people to their e-reader devices, thus increasing their own sales. They don’t make any money from the free kindle sale of your book.

How it Affects Your Amazon Sales Rank

You will not earn royalties from your promotion, but you will likely increase your sales ranking on Amazon. Their Best Seller lists are divided into the top 100 paid and the top 100 free. During your promotion, you’ll be ranked on the free bestsellers’ list. When the promotion ends, within a matter of hours, your book enters the paid best-seller ranking, and this helps to get your title out to the public.

Changes at CreateSpace Publishing Company That Might Affect You

Changes at CreateSpace Publishing Company That Might Affect You

As Adele says, “Rumour has it….”. We heard the rumor that CreateSpace was no longer offering their illustration service. Since that would be disappointing news to many children’s picture book authors, we went to the source. Unfortunately, a senior publishing consultant with CreateSpace verified that rumor.

She said, “We discontinued some services this summer in order to streamline what we offer and make it a bit more efficient for our authors and our team. For example, we discontinued the illustration service as well as the children’s book design services.”

She did say CreateSpace can still design interior books that “aren’t necessarily children’s books” and that include up to 30 interior images along with editing services and cover design service.

The book we are writing now is a middle-grade book, so CreateSpace can still design the interior and we can provide the illustrations after working with our chosen illustrator. ­­­­We are lucky enough to have connected already with a great illustrator.

We wanted to pass this on to our readers, as it looks like authors who were depending on choosing an illustrator through CreateSpace will be looking elsewhere.

 

 

 

 

 

Website Design Tips for Authors: An Interview with Jessica Zeigler

Website Design Tips for Authors: An Interview with Jessica Zeigler

When we decided to sell our hardcover and activity books online on our own website, we jumped in feet first — the blind leading the blind, you might say.  It was an interesting learning process, to say the least. We enjoyed the learning curve and were able to accomplish a lot with research and patience, but we also became very frustrated at certain points. Time to enlist the help of a friend!

Jessica Ziegler, author and illustrator of Story Tots (www.StoryTots.com) and director of social media design at Vestor Logic (www.VestorLogic.com), has been an integral part of making our website run smoothly. What would no doubt have taken us weeks to accomplish, she had up and running in a matter of hours. What a relief that was!

We asked Jessica to share her professional insight on website design with our readers….

1. Is there a specific program you’d recommend to authors who want to create a website for selling their books?

 Any online content management system, like WordPress or Blogger is the way to go. If you are self-hosted (with WordPress), you have complete control over what is on your site. If you use another CMS like Blogger or WordPress.com, while it’s relatively “free,” technically they own your content. Authors take issue with that. If you use one of the free-ish (there’s always a fee for the good stuff!) “drag-and-drop” builders, you will be tied to their system and will pay your monthly fee forever. It’s not easy, often impossible, to take your site out of their system. My preference in self-hosted is WordPress.

2. What types of themes do you prefer?

 I prefer StudioPress themes; the Genesis framework is top notch, well-designed and well-coded. If you have experience with html and php (or are willing to learn), it is extremely flexible.

3. What are some common mistakes “newbies” make when setting up websites?

 If you don’t have experience with building a website, it can be a steep learning curve, even with the newer drag-and-drop site builders like squarespace, weebly or wix. It’s definitely do-able, but it would be a good idea to assume it will take about three times longer than you’d think (or want). Just go straight to the tutorials. They all have them, and they will save you a ton of time. Also, if you can figure out the right question to ask, google will ALWAYS have the answer!

4. We were hacked when we first started our website design. We were told that hackers often get in through plug-ins. Is that true? What precautions can be taken?

 That can be true, although this is not an issue unless you are self-hosted. Not every plugin is solidly coded or frequently updated. It’s not uncommon for someone to build a plugin for a specific need and then wander off, never to maintain it again. When you are adding plugins to your site, look for lots of downloads and the last updated date. If it’s been several months or years, keep looking. It also is extremely important to make sure that you run all plugin and WordPress core updates as they become available. WordPress releases a list of all of the things it’s fixing with each update, which is basically a hacker roadmap.

5. What are the greatest obstacles an inexperienced website designer faces?

 Not knowing the technology and not having the right graphics programs to create the beautiful site you want. If you are interested and want to learn, it can be fun. If it’s just a task on your to-do list when you’d really rather be writing, it can be endlessly frustrating.

6. If an author wants to enlist the help of a web designer, how much should he expect to pay for a basic design?

 It really depends on the depth and breadth of the site needed, as well as the experience level of the developer. A designer may charge anywhere from $50-150 an hour, or they may charge you a flat rate for a site. It can really run anywhere from $400 or $500 to $2500, even for something basic.

7.  When you design a website for someone, how long does it typically take from start to finish?

 If I can get all of the login information, graphics or logos and content the client already has, it can just take a few days.  (Of course, WHEN those few days fall depends on what other projects I have ahead of the new client’s). Usually the hold-ups occur when I can’t gather all of the bits and pieces that I need to get going. It’s also very helpful if the client can show the designer a few sites he really likes; that gives the designer a quick insight into what the client finds appealing.

8. Authors want to sell books on their sites; what would you advise them to include so that the ordering process is smooth for buyers?

 Button links to Amazon, if that is where you are selling your books, is the easiest.  Let Amazon manage your shipping, etc. If you are selling directly from your site or have multiple products, I really like the WooCommerce plugin. They also build themes, but I still usually stick with Genesis as my theme core.

9. What advice would you give to an author who wants a website for book sales?

 Think about your future plans. Will this be the first of many books? If so, you might not want the site design to be too tied to the first book design or cover. Get all of your content in order — a good start is an “about” page, “contact” page, pages for each book and a blog so fans can follow your progress and your story. Your site is more than just a sales channel; it’s an inside look at your process. That’s what fans really want to see. Artists and authors can easily forget that not everyone is creative, and fans find it fascinating and inspiring to see the process in action. Look for sites that you like and think about whether or not those ideas could work well for your site.

10. If someone wants to enlist your services, how can they contact you for information and pricing?

 They can email me at jz@storytots.com…and with any luck it won’t get buried under all the Groupon deals and Viagra ads.

Books for Boys: Where Are They?

Books for Boys: Where Are They?

Is it just me or do we have a serious lack of quality literature for boys in the middle grades? When I “google” or ask a librarian to steer me toward the best books for boys,  and I have the same titles come up that I saw 30 years ago…Houston, we have a problem. I love “Where the Red Fern Grows” as much as the next guy, but really? We haven’t moved on from that?

It seems that publishers believe all boys love the supernatural. Not so for so many boys that I know. When a battleship with creatures on it explodes or a maze the size of ten football fields with monsters running around is a popular series, it makes me realize why “The Diary of the Wimpy Kid” was so popular. Real boys. Real problems. Real solutions.

And yes, I love a good comic strip, but when parents and teachers are desperate to get a book in a boy’s hand and the only one they are interested in has about twenty words on a page, it’s an uphill battle. The stories that have real plots with characters of depth will turn our boys into lifelong readers.

As we ponder our next book, we realize that one of the best-loved aspects of “The Great PJ Elf Chase” was the endearing young male characters.  It’s clear to us that realistic fiction for the middle grades with boys as the main characters just might be a welcome title to many bookshelves.

In the meantime, I’m glad that “Harry Potter” came on the scene even though he, too, has fantastic ways of doing things.  James Patterson and John Grisham decided to write books for boys. And they are good ones at that. But, that list is a short one when you consider all of the beloved female characters in middle grade books for girls.

What’s your favorite middle grade book that has a boy for a main character?

Self-Publishing a Children’s Picture Book 23: Update Regarding Hardcover Books and CreateSpace Publishers

Self-Publishing a Children’s Picture Book 23: Update Regarding Hardcover Books and CreateSpace Publishers

We posted a blog regarding our experience with hardcover books and CreateSpace Publishing Company. You can read it here. We said the best kept secret of CreateSpace was that they produced hardcover books as well as paperbacks. Now we’re thinking that the production of hardcover books was probably kept under the radar because it was just an experiment at CreateSpace. They are no longer offering this option.

One of our readers, a fellow author, gave us a heads up, so we contacted a senior publishing consultant at CreateSpace to ask whether or not we’d still be able to order the hardcover version of our book. She replied, “We are no longer offering the hard cover upgrade but we are honoring all current titles that have a hard cover available.” She assured us that we are safe and nothing will change for our ordering purposes – at least with “The Great PJ Elf Chase.”

Most self-published authors of children’s pictures books look for a publishing company that offers a hardcover upgrade. We are disappointed that CreateSpace has dropped this upgrade. It will have a definite impact on our choice of publishing companies for our next children’s picture book.